Our Marketing Plan Works Because . . . . .
1. Your Home is Featured in this Newsletter which reaches approximately 10000 current residents (including homeowners and tenants) in the immediately surrounding community. A surprising number of homeowners have family that want to live in this area. Tenants, who may now be ready and able to purchase a home, generally want to stay in the area they live now. Obviously, it must work because we have almost no inventory left to sell
2. Our Reputation with Other Realtors is Exceptional! This may not sound very important, but an agents reputation among other agents is difficult to identify. I hear about discussions from friends in classes where I am not present and my name is discussed in a way that shall we just say is favorable to you as a seller or buyer.
3. We Answer the PHONE! We are a two person team and we answer the phone. When we do, you are talking to a principal and not some assistant or secretary. This may limit the amount of business that we can do, but we work hard and want to ensure that each client is treated professionally and expertly! I often wonder in the cross sales that we have how do agents survive without answering the phone.
4.Our Homes are Uploaded to all of the Major Real Estate Websites including Zillow with premier agent service, Trullia, Realtor.Com and listed and marketed on my website. These service generate thousands of impressions or viewings of your home for sale.
5. We are the THE AREA EXPERTS ! Years of experience within these specific neighborhoods maximizes sales prices for you and your neighbors. I know which floor plans sell easily and which ones struggle to sell. As a homeowner and a dedicated specialist in this small area, my own home values and my business model depend on maintaining values and my reputation within the area.
6. We do not make Unnecessary Recommendations for condition of a property based on our own preferences and tastes. I have seen many real estate agents recommend tens of thousands of dollars in repairs and upgrades with very little return on those investments. We will identify the ways you can improve the showability of your home without spending a small fortune to get the property ready!
7. We offer straight forward advice on where to price your home, allowing access to a home and how to market the property. Some people do not like the straight forward old fashioned approach and would rather wait for the miracle buyer from California to buy their home. This happens, but is a very low probability.
8. We don’t LEAVE MONEY on the “TABLE”! With over 30 years of negotiation experience, we will avoid the pitfalls and mistakes commonly made by less experienced agents so that no money is left on the table.
9. We are experts (as much as you can be) at offering comparable sales to an appraiser and if necessary challenging an appraisal. That being said, it is not uncommon for a buyer to pay above appraised value at this time. That is not to say that you can demand any price.
10. We offer high quality photography and if necessary hire a professional photographer to market you home in its best light. First impressions now occur on the internet!
11. Our TRACK RECORD PROVES WE ARE THE BEST!
Many agents claim to be the area experts or the best in a neighborhood but our hard statistics prove it.
FOR THE LAST TWO YEARS WE HAVE SOLD MORE HOMES IN YOUR AREAS!