I am often asked “How is the market?” My problem is I am starting to run out of adjectives to describe how good the market truly is for potential sellers right now! For those of you thinking, we will just wait and let the market keep going higher, remember, you will not know it is over until after it is already over. Admittedly, the election in November may have impact on the market but let me give you just a few sound reasons why it is NOT likely to have much of an impact.
You would think with extremely high unemployment and job uncertainty, the market would have slowed a bit over the past three or four months but that certainly has not been the case. I attribute this in a small part to the record low interest rates that we currently enjoy.in some cases below 3%. I believe this is a contributing factor but the bottom line is that the answer is much simpler than that. Demand grossly exceeds supply! This will make the prices go up rapidly according to basic economic principles. You may be saying, “Oh No! Here we go again with the housing crisis of 2007-2008.” The big difference having lived and worked through that time and this time, is that the demand in 2007 and 2008 was very artificial. Many buyers were buying solely for speculation purposes and when they found they couldn't make fast money they rapidly bailed out of the market. This drove us from very high demand to almost no demand in the course of a couple months.
This time does not appear to be the same. The demand we are experiencing now is very real and almost entirely made of owner-occupied purchasers.
With all of the economic uncertainty, you would think the market would have slowed down. I just noticed yesterday, that since the onset of the pandemic, not a single person has called and said “I have to sell my house because I lost my job or part of my income.” This is unusual over 6 months in any market, but it has not happened, and I apologize if you have suffered an economic hardship because of the pandemic.
You may ask “How are these higher prices meeting appraisal? The quick answer is that in many cases initially, they were not. Since in many cases, the buyers had already written 15-20 offers on property well above list price, the buyer’s typically were paying the difference in cash which we are still seeing today. Of late, this has not been much of a problem because we have seen a few things from the appraisers acknowledging how fast the market is moving in an upward fashion. These include significant adjustments to sales comparables for age of sale. In a recent appraisal, the appraiser adjusted $7500 up for a sale that occurred in May. All the recent sales also help because they have all been at higher prices as well due to the demand.
All of my recent sales have been at or above list price of the home. Currently, the average amount above list price for the market is about $4,000. This has come down somewhat in the past few weeks mostly because the listing agents are catching up with the rise in pricing. A new little shift in the market is for the buyer to give the seller a concession towards their closing costs, perfectly reversing the trend that has been happening for the past 15 years, as an incentive for the seller to select their offer without any appraisal risk. This puts more money in the seller’s net without having to have the property appraise for more or the underwriter approving the buyer paying the difference.
If you want an agent that is on top of the current trends in the market, give the Al Gage Team a call at 623.536.8200 or email us at email@example.com
This market is absolutely out of control! That is the first line of last months newsletter! Now that many of those have closed, the proof is in the pudding! These statistics also do not account for the age old agent trick of raising the list price to match the sales price when a property has been bid up over and above the list price. This is done in hopes of improving the chances of a good outcome on the appraisal.
We are still seeing appraisal contingency waivers (a waiver of the escape clause for an appraisal that comes in low). These waivers require the buyer to bridge the difference between appraised value and sales price with cash out of pocket.
We are also routinely receiving offers with escalations clauses. An escalation clause basically says that Buyer A will pay $500 more than the best offer received up to a certain purchase price. Without this being combined with an appraisal waiver or a cash offer, this type of clause can be somewhat meaningless.
We wrote an offer for a buyer last week and the home was listed for $340,000. We went $15,000 over list price and put both of the above clauses in the contract up to a max price of $365,000 so up to $25,000 over list price. The final contract price on that home was nearly $400,000 so we didn't get an accepted offer.
Here are the stats and discussion for each subdivision or block of subdivisions.
For Corte Sierra which includes Corte Sierra, Las Palmeras and Sage Creek. Single Level Homes sold for an average sales price of $5,183 above asking price with the lowest amount being $3500 under list price.. This represents $184.1 /square foot. This is a sharp increase in the price per square foot and the highest amount over list price was $10,500. Multi Level Homes sold for an average amount over list price of $5371 with the most over list price at $15,000 and the lowest amount being at list price. This represents $139.9/square foot and is only a slight increase.
For Crystal Gardens which includes Crystal Gardens, Crystal Ridge, Crystal Point, Crystal Park Estates, Donatela Phase One and Upland Park. Single Level Homes sold for an average of $9750 avboe asking price with the lowest amount being $8,000 under asking price. This average may be a little skewed by the fact that one listing sold for $33,000 more than asking price. This represents an average of $162.4/square foot.. Again, a sharp increase in the price per square foot. Multi Level Homes sold for an average of $10,500 over list price or $124.8/ square foot. Since this only represents a single sale, the statistical significance may not be all that high.
For Rancho Santa Fe which includes just Rancho Santa Fe. Single Level Homes sold for an average sales price of $3620 above list price with the highest price being $15,500 over asking price and the lowest price being $5,000 under asking price. There were two that sold under asking price so that lowered the average somewhat. This represents $150.50/square foot. Multi Level Homes sold for an averages of $12,834 above asking price and all of them were over asking price with the lowest amount being $10,000 and the highest amount being $16,500 above asking price. This represesnts $151.40 per square foot.
For Wigwam Creek which includes Wigwam Creek South and Bel Fleur. Single Level Homes sold for an average of $43 less than asking price which is an anomaly in these statistics. The highest sales price was $10,000 over asking, which of course was my sale. These statistics are skewed to the negative by one sale that sold for $18,000 less than asking price on one of the higher end homes in Bel Fleur. This represents $157.30/ square foot. Multi Level Homes sold for an average of $3333 more than asking price with a maximum over list price of $10,000 and the other two selling right at asking price. This represents $114.10 /square foot which is typical as the much larger homes come into play.
For Garden Park which includes Garden Park, Palm Meadows, Palm Gardens and Donatela Phase 2. Single Level Homes at $4,000 less than asking price but since there was only one sale this is not statistically significant. This represents $153.30/ square foot. There were no sales of Multi Level Homes.
For Westwind and Glenarm Farms which includes all Westwind Units and Glenarm Farms. Single Family Homes sold for an average of $16,000 less than asking price but again this is only a single sale so it is not statistically significant. This represents $132.10/ square foot. There were no sales of Multi Level Homes.
In my over 35 years experience, I have never witnessed a market where the average sales price exceeded the average list price. Even though it would seem at this time, it is very easy to sell your home, it is still very important that you still utilize an experienced agent that can protect your interests and most importantly MAXIMIZE the price of your home. As you can see by the great disparity in some of the recent sales, choosing the wrong agent can disastrously impact your bottom line. It should be noted that all of my sales the last two months have average $12,500 over list price and all of those list prices were at the maximum available under current comparable sales.
If you want the highest price available for your home, don’t hesitate to at least interview us for the sale of your home!
Call Al Gage at 623-536-8200 or email us at firstname.lastname@example.org
This market is absolutely out of control! We are in such an undersupply of homes that the market is extremely brisk. If you are thinking about maximizing your sales price of an existing home, the time is now! Many of you may be thinking, well if I sell my home now, then I just place myself in the buyer pool to buy another one and will have the same difficulty as everyone else. While true, we are countering that at the moment with mostly selling existing homes and purchasing new builds with lease backs on the existing homes to avoid a double move.
Here is what you can expect:
As a seller: You can expect multiple offers over list price within just a few days of placing your home on the market. This may seem like a panacea for sellers and you can just ask whatever you want for your home but that is not necessarily the case.
Many agents treat this scenario much like an auction and let the home continue to get bid up like would normally happen at an auction. They do this by the use of multiple offer forms which gives multiple buyers the opportunity to sign off on the best offer and then ultimately the seller makes a decision based on the strength of the offers. This invariably essentially ends in a tie among many buyers leaving the seller little guidance on which one to accept. At our team, I believe in allowing each buyer submitting an offer to improve their offer to their highest and best offer and then choosing from among those best offers. I prefer this method because it is a positive approach rather than a negative approach. Many times, if you ask all of the buyers to sign a multiple offer dictating terms, one or more of the strongest offers will not agree to those terms so now you are forced to choose from among weaker candidates who in their desperation to buy a home have agreed to the inflated terms. The method of asking for highest and best, lets the buyer feel comfortable that the offer submitted is what they are willing to agree to as a maximum. They generally are expecting multiple offer situations in today’s market so they remain in the negotiations
Even with this massive and overwhelming deluge of offers and buyer demand, the home generally does still have to appraise. I have often touted my ability to improve appraisals by supplying information to appraisers that justifies the higher prices. At the current time, it is my belief that while the appraiser may be influenced by the excessive demand, the market and/or appraisers simply cannot keep up with the rapid appreciation of homes we are seeing in the current market. Many offers choose to waive the appraisal contingency which is a quite effective way to get the offer accepted but it remains to be seen if they will either actually complete the transaction or even have the real ability to do so.
With regard to the marketing time of homes, we have statistically seen the market time cut in half for all of our neighborhoods in the last month. They have generally shrunk from 20 days to around 10 days on the market. That statistic doesn’t accurately reflect the actual conditions of the market. Many agents leave a home on the market for 4-5 days before beginning the multiple offer process, usually resulting in 40 or more offers. They then begin the multiple offer process which can also take several days. In addition this figure is also inflated because of the way MLS calculates Days on the Market by continuing to count days for a home that has an accepted offer but is still listed as taking back up offers instead of as Pending.
The bottom line as a seller is that you will be able to maximize your price in the current market! This is not without some pain, there will be an absolute parade through your home for the few days it is actually on the market with agents standing in line at your door.
Please resist the temptation to pick an agent based on the lowest price because this will only attract the weakest buyers and agents in an otherwise robust Market. You need the professional and experienced guidance to wade through all of these offers and successfully negotiate the maximum return.
For Buyers: There is obviously not much solace here for buyers. I am currently working with one buyer who has written more than ten offers on properties. All of the offers were over list price by at least $10,000 and not asking for any concessions or other perks. All of these offers have been out bid. Here are a few tips to improve your chances.
There is an inherent preference in the way that agents and therefore sellers view the various types of offers. They prefer a cash offer over a conventional loan. They also prefer conventional loans with their larger down payments over FHA/VA loans. There may be a slight sliver of truth statistically of the ability to close in this order but I am not sure it is significant enough to justify the preference.
A buyer should offer around $10,000 more than the list price, pay their own closing costs and home warranty and comply with any other terms that the seller has requested such as closing dates and/or title company.
The more earnest money you can put down, the stronger your offer appears. This does not put any more of your funds at risk unless you change your mind or waive some of the contingencies that are inherent in a standard purchase contract. If you really want a particular home and have the capability to pay the difference in what the home appraises for and the purchase price in cash, a buyer can waive the appraisal. I do not recommend combining large earnest money deposits AND waiving appraisals as anything less than a desperate strategy.
If you want an agent that has plied these waters of an incredibly hot market before, who will get the most for your home as far as the actual closing price,
Give the Al Gage Team a call at 623.536.8200 or email us at email@example.com
I recycled this article from 7 years ago this month because the same conditions apply and the TV advice is still being given. I did adjust the costs and prices for some of the home improvement projects.
I am often asked by both buyers and sellers about something they have seen espoused on one of the numerous “documentary” or “reality” TV shows about real estate. I usually have to chuckle and then explain the “reality” of our current market. For sellers, I am usually asked something like, we were told (which means they watched it on TV but don’t want to admit it) that if we paint the house it would add three times the amount of the paint job to the sales price of the home. Or, if we knock out this wall and remodel this kitchen we can double our money. In my experience, although each of these things will add value to the probable sales price of a home, they usually will not add enough value to cover the cost of these upgrades. A pool is a perfect example. The most value I have every received for a pool on an appraisal in recent years is $14,000 and there are few pools that can be installed for less than $30,000.
Another common misconception that I see portrayed on these programs is that a four bedroom adds $10,000 to the value of a home over a 3 bedroom. This simply is not true. Although a 4 bedroom may appeal to more buyers than a 3 bedroom, homes with more bedrooms and the same square footage do not sell for more money. In fact, some of the smaller floor plans where the builder crammed 4 bedrooms into 1400 to 1600 square foot homes do not sell as well because the rooms are too small. This misconception is very common in one of the programs based here in Phoenix. This same program and many others also portrays investors purchasing homes site unseen and then flipping them for huge resale profits. Many of these scenarios are absolutely true but they rarely show the bad purchases where the seller takes a bath on the home and loses a great deal of money or even worse consistently risks a couple hundred thousand dollars to make a profit of $5-6,000. Basic investment strategy says that the risk is too high for the potential return. In addition, these investments are best designed for individuals with liquid capital to RISK with experience in remodeling homes NOT the average real estate investor. A real estate investor will usually do much better purchasing potential rental property and holding it for the long term or at least an extended period of time. Some of my investors have doubled their overall investment and realized a 100 percent return on their actual cash return in just the past two years. Whether that will continue to be the case can only be found in the infamous crystal ball.
On the buyer’s side, the reality shows often portray a couple purchasing a home with an agent that they have been recently introduced. The buyer always has a wide financing range and usually has 3 very different home to choose from. The agent typically either “overacts” for the program or they are the most phony and cheesy agents you have ever met. If you require me to gush over the “lavish” and “extraordinary” 12’ X 12’ master bedroom with a tiny closet even though it is less than average, then I am probably not the agent for you. I would characterize the bedroom as small and the closet as tiny. Maybe that is too straightforward but if I have to sell you on the home, it is probably not the right home for you.
In these shows, the agent invariably allows the buyers to “sleep” on the decision for a few days or at least overnight. This just is not realistic in our current market. We used to have a quotation in our office that read something to the effect of “The home that you looked at and want to think about overnight, somebody looked at yesterday.” This is very much the status quo in todays market. On the shows they also typically go see the loan officer after a purchase contract has been accepted which also is just not realistic in this market.
Finally, I typically hear some bizarre “advice” that both buyers and sellers have received on negotiating techniques that I know come from the TV shows. ( I can tell by the 5 year old saying “love it or list it” at every home.) They commonly act as if there is a common amount that you should offer lower than list price and there should be at least two counter offers. In today’s market, offering below list price (unless the home is overpriced) is frequently a recipe for outright rejection. Many buyers currently have written numerous, over list offers without even a nibble.
If you want Realty advice instead of Reality advice, give the Al Gage Team a call at 623.536.8200 or email us at firstname.lastname@example.org
I know many of you are tired of watching the depressing information coming across the newswires on a minute by minute basis. I also know that most of you will not receive this article prior to Father’s Day but in writing this article prior to the day it has me reflecting on my parent’s generation.
We have just finished suffering under a more than two month lockdown of the entire country based on a pandemic. This pandemic has resulted in more than 100,000 deaths and a job loss rate approaching 25 million and an unemployment rate thought to be on its way to 20%. To everyone’s surprise, the jobs numbers added almost 3 million jobs in May The stock market had dropped significantly and then recovered significantly. There is political spin and impact at every turn based on every aspect of this pandemic and the governments’ reaction to it. There has been abuse of power and wide variety among the state and local governments as to how to react to the pandemic.
Just as we were about to exit (at least temporarily) this long dark tunnel, the incident in Minnesota (which we can all agree was wrong) occurred and sparked widespread protests some of which devolved into looting and rioting. Let me be clear, those are two very different things. Every person has a right to protest and no one has the right to loot or riot.
The bottom line here is that both of these occurrences were thought to put the economy on the precipice of disaster. The housing market does not agree! In fact there are significant signs that the entire economy is turning around. With regard to the housing market, there is no statistically significant impact on the market to this point that can be shown for either of these two earth shattering events. All of the major housing stats in our area show either a steadiness or a slight improvement in the number of sales and the prices of the homes both of which are pretty typical for this time of year.
That level of stress that all of us are feeling about what will happen next is very real and having an effect on all of us. The fear of the unknown often paralyzes us into inaction but the general public simply is moving along with their lives as best they can. I know this seems like trying times and the worst time to be alive which makes me think about the stories my father and mother told me about their lives.
My father grew up in a not wealthy but not poor family in West Texas but the family did own and operate a cotton gin. I remember a story of my father falling out of the top of the gin while working at about 13 years old and never telling his dad for two reasons: The first reason was he didn't want to endure the wrath of his father for disobeying and not being safe in the first place. I never actually met my grandfather on my dad’s side but apparently this was wise decision on the part of my dad. The second reason was that he did not want to incur the medical expenses or miss work that such an injury would incur to the family. In light of these two reasons, he simply endured the pain and suffered through his injury without ever missing a day of work, all for .50 cents a day. I want you to understand that this occurred in 1933 which would have been the approximate height of the great depression and may help to understand why a 13 year old would press through an injury instead of going to the doctor.
Eleven or twelve years later, my father found himself wounded on Leyte Island in the Philippine Islands as a result of a Japanese .31 caliber rifle round and numerous shrapnel wounds all for $21 a month. It took more than 24 hours for him to be evacuated to an aid station to the best of the memories he shared (he never liked to talk about his time in the war). He was eventually evacuated to a hospital near San Francisco where he suffered a severe infection and a partial foot amputation. He was also involved in the trial runs of the use of penicillin and later suffered from a severe allergy to penicillin due to the over application of the drug.
After the war, he left West Texas and drove West until his allergies (to other pollens) eased up which led him to stop in Avondale in the early 50’s. He owned and operated a couple of garages as a mechanic and eventually signed the Avondale City Charter as a Charter Member.
My mom grew up very poor. They migrated to Arizona from Oklahoma as a result of a combination of the dust bowl and the depression. She lost a sister at age 3 from Diphtheria (which she also had) and was widespread at the time. Interestingly enough, it is almost unheard of now, due to a vaccine and other medical treatments but it was deadly at the time. As a teenager, she picked cotton along with her parents matching their production of about 200 lbs. of cotton per day. She went on to work behind the scenes as a bookkeeper (in the most flawless handwriting you have ever seen) and parts store manager for their garage and auto parts business for almost 40 years.
The point I am trying to make is that they never gave up on the American Dream. Work hard and honestly and you will succeed. I fully understand that some people in America may not have the same level of access to that American dream due to inequalities. The bottom line here is that even in these areas, America has made progress towards forming “a more perfect union.” It should be noted that the preamble to the constitution does not mention that they have formed a “perfect union” only that we are continuously striving to do so. I do not profess to understand the tribulations of my fellow man. I do know and believe that if I exercise the work ethic given to me by these two exceptional individuals that I have a high likelihood of being successful.
Our current real estate market is an expression of the faith that our community has in America. It has shown little or no slowing whatsoever. This is a function of the confidence that despite the two current tragedies, the country will get through the crisis and emerge both stronger and more equitable for all!
I am and always been a hard working patriot to our country including some of its flaws. If you want a hardworking, experienced professional real estate agent to work on your behalf?
Give the Al Gage Team a call at 623.536.8200 or email us at email@example.com
I am sure many of your are somewhat uncertain as to what is occurring with the virus and the impact on the real estate market. This article will be about the actual mechanics of buying a home and how the real estate market has already or is in the process of adapting to the pandemic. Some of these changes were implemented or were common well before the onset of the pandemic but you may not have been aware of them.
As far as the condition of the market, it is still too early to glean any kind of trend from the recent sales due to a lag time between contract acceptance and closing. As of the beginning of May, I can see very little impact on home sales in our neighborhood that do not exceed the normal ebb and flow of the market.
Lets start with the listing process and work our way all the way to closing.
In the past we have always appeared personally for a listing appointment and that part of the process has not changed. As a real estate professional, I have an obligation to inspect the property for any obvious signs of water or other damage or anything that could be considered to be a red flag. There is no practical way to do that without viewing the home in person. The major difference is that we will break a 40 year old habit and not shake your hand when we meet you where generally we will sign papers at that point in person but maintain social distancing as best as we can.
From this point the process is altered just a bit. When the photographer comes, he will require that the seller not be in the property, access the home via lockbox, take truly professional photos and exit the home without making direct contact. The photographer will require that all lights be turned on and doors to closets and bedrooms be open at the beginning of the photo shoot.
When it comes to showing the home to actual buyers, the situation has changed just a bit for both buyers and sellers. For seller’s, we will ask that they not be on the property while the buyer views the home. The truth is that we have been asking seller’s to do this for many years but for a different reason. Buyer’s have always felt uncomfortable to speak freely or take their time looking at a home when the seller’s are present. The added benefit of being socially distant, which is now required, only enhances this proposition.
From the buyer’s perspective, it will also look a bit different. Traditionally, we have always driven potential buyers around in our car but the significant change is that now we require the buyers to drive their own car and follow us from property to property.
One of the oddities of this crisis is the increasing number of buyers who are buying properties based on the pictures and/or virtual tours of a home. The major change is that before the crisis, this practice was somewhat frowned upon by many agents as being a less secure offer for their seller to accept. I believe this perception to be changing because we just got an offer accepted on a property where our buyer had never toured the home. They viewed the home during the inspection and then proceeded with the transaction actually incurring no more risk to the seller than normal because the buyer could have backed out any time during the 10-day inspections period.
Another oddity of this crisis is a self imposed spacing of appointments to show a home. In the past, we would approve all showings of a home, especially if it is vacant. We are now instituting a policy of having appointments no more frequently than one per half hour. On very popular listings, this is to avoid a crowd gathering at the door to view the home.
Open houses are one of the services that simply cannot be offered at this time. I stumbled onto a statistic very early in my real estate career that basically said the chance of selling the home being held open via an open house is less than half a percent. I have thought throughout my career that the chance of selling a home via an open house did not exceed the risk of just letting anyone off the street to come in a n view a home or in essence case the home. Admittedly, they can do that online with all of the technology available but one half a percent just does not justify the time and expense. In my entire 35 year career in real estate, I have sold exactly one home off an open house and that was because the actual listing agent had underpriced the home by about $20,000. It was also my first home.
As far as personal protective gear, we will wear a mask and gloves at either listing appointments or showings upon request the same as we would with a common request to remove our shoes when entering a home in the past. We also like to inquire if anyone in the home has any of the risk factors associated with the virus.
The same rules apply for the next steps in the process. The home inspector and the appraiser will require lockbox access to the home and that the seller not be present. When the buyer arrives to go over the home inspection, masks and gloves should be worn by both parties as they see fit.
All of the paperwork necessary to satisfy all of the other requirements of the transaction can be done electronically as long as the parties have a valid email except for the final notarized signatures. The parties, in almost all cases, can complete the real estate side of the transaction without the requirement to be able physically sign and scan a document.
As far as the lending side of things, that too can mostly be done with an email address and a credit card. An exception to this that may require the use of a scanner on the part of the buyer would be to upload documents such as letters and bank statements that can not otherwise be documented without a paper copy of the document.
Lenders, title companies, underwriters and many other facilitators of the transaction process are also mostly working from home as are we! This is not that uncommon of a change, although we do find that sometimes this can lead to a slight delay in the closing process due to bandwidth and/or other complications of items not being performed in an office.
For the actual closing process, you will still likely have to appear before a title officer. Prior to the pandemic, it was becoming more and more common for the signings to be performed by a mobile notary that would bring the documents to your work or home, witness your signatures and then return the documents to the lender. This practice has been widespread for buyers prior to the onset but is becoming increasingly the norm for sellers as well.
With these few exceptions and hopefully the real estate market continuing to hold, VERY LITTLE has changed in the real estate market. These changes are a small price to pay for attempting to keep people that you may or may not know safe from this horrible virus!
If you want an agent that can adapt to the changing times and still represent you in a professional, aggressive and ethical manner,
Give the Al Gage Team a call at 623.536,8200 or email us at firstname.lastname@example.org
I am getting bombarded with questions about what the current concerns over the Coronavirus is going to do to the real estate market! Most of the information I am about to present is anecdotal and at this point, NO ONE really knows what the actual effect will be! I fully acknowledge that what I am currently writing may be completely wrong in 3-6 months.
First let’s examine what the state of the real estate market was at the time of the onset of the pandemic in Arizona. We were (and as far as I can tell still are) in an extreme undersupply of homes. At the time of the onset, many buyers were having to write as many as 15 offers at or above asking price with no concessions in order to gain acceptance of an offer. It was very common for a home to receive up to 10 offers within the first few days of a listing. Another way of looking at this is essentially, there were 10 buyers (especially in the lower price ranges under $250,000). For every listing that came on the market. If you consider that multiplier valid, the buyer pool would have to shrink to 10% of its former level to bring the market to equilibrium.
I am sure that a certain percentage of the current buyer population will be affected by the loss of a job or temporary layoff so let’s cut that figure in half to 5 times as many buyers as sellers. On the opposite side of the spectrum, let’s make an assumption that a significant number of regular homeowners and investors, either because of the loss of job income or simply panic in this situation decide to put their homes on the market. Lets assume that the current inventory doubles in the next few months. That would divide the number down to the point that there would still be 2.5 times the number of buyers to sellers.
Now I realize I have made a lot of assumptions in arriving at this conclusion. There are somethings that come to mind that could really impact all of these assumptions. One concern that has been raised is that these potential gaps in employment may prevent buyer’s from buying for up to a year. I spoke to my good friend Rita for an explanation of how this could impact potential buyers. Of course this assumes that once the virus abates, they will get their jobs back! She said that the gap in employment is only a problem if it was due to their conduct or is not explainable. I believe that being laid off as a result of a total statewide shutdown of your industry is likely as good an explanation as any buyer could ever have. IF the mortgage industry is to survive, I would suggest that they are going to have to be willing to accept this particular explanation.
Another scary situation, and what I hope is actually a vicious rumor, is that appraiser are devaluing homes based on the corona virus outbreak. Admittedly, I am not an appraiser but this would seem impossible to do based on any demonstrable change in the market at this point. It may be possible to make such an adjustment down the road when a demonstrated effect on the market can be shown the same way they do with either an appreciating or depreciating market. At this point, I can see no statistically significant change in the real estate market so this remains to be seen. An appraiser should not be making adjustments of this sort based on anticipated changes in the market without any kind of a trend line to justify the adjustment. I would not hesitate to challenge this assertion should it come up on an appraisal for one of my clients.
In 2008, we saw a huge crash based on a variety of other factors that simply were not present at the beginning of this crisis. That dip lasted almost 5 full years before the housing market fully recovered and we are still suffering under some of the vestiges of that crisis such as a three day waiting period to fund a loan and excessive verification of the source of funds Of course the economic recovery will depend on how long the current situation lasts!
Let’s analyze the factors from the Federal Government that may help to mitigate the economic dip that we simply didn't have back in 2008. The CARES Act (Coronavirus Aid, Relief, and Economic Security (CARES) Act,) authorizes the following relief. First of all the Stimulus Package of up to $3200 for every family of 4 making under $148,000 will certainly help mitigate the situation but of course could not be a long term solution should this crisis last into the summer. Of course more stimulus may be coming from Congress but this is what we know now.
The Payroll Protection Plan, which is a loan available and guaranteed by the SBA (Small Business Administration) may actually save the day. It provides for a small business owner to apply for a loan of up to 2.5 times their monthly expenses and income. If those funds are utilized on qualified expenses, then the loan will not have to be repaid. Essentially this will allow businesses with less than 500 employees to stay in business for the next 2.5 months without being in business. Essentially, they will be able to (and must to avoid repayment) continue to pay their employees their salaries, their rent and/or mortgage and other qualified expenses. This is true even if they are sole proprietorships and/or personal corporations. If this program is fully implemented and does not run short of money, it should essentially mitigate the effects of this crisis to small business for the next 2.5 months. Of course this assumes that it can be rolled out and implemented in a timely manner.
If the crisis runs beyond 2.5 months, it will be a Herculean effort to jump start the economy. Another part of the economy that goes un-noticed is the sectors that are overwhelmed right now and will be forced to hire additional staff. Grocery store workers, essential medical professionals, infrastructure providers (I am sure every Net Flix and any internet provider is on overload right now), supply chain vendors and any of the essential needs of the economy will be either expanded or other industries re-purposed to fill in the slack.
Right now areal estate agents along with members of the legal profession are considered essential personnel and so we still be available to show homes and make the other arrangements necessary to close on your dream home or the sale of your existing home. We are taking the appropriate medical precautions and doing as much signing and showing remotely as possible. Please forgive me if I don’t shake your hand when we meet which is very difficult having been trained to do so since I was five years old! We will likely meet you at the property, maintain our social distancing and still be able to obtain a high price for you listing or negotiate a good price for you purchase! I think the market will be just fine!
For the ultimate in social distancing while still getting your home sold or your new buy in escrow, call the Al Gage Team at 623-536-8200 or email us at email@example.com
Whenever you close a transaction there are may fees that come into play many of which you may be unfamiliar. Here is a short list of the fees common to almost all transactions in todays market..
Title Fees: The title company charges a number of fees for their services that many are familiar with but some may not be. The title company passes on a Recording Fee which is what the Country Recorder charges to record the documents upon closing. This fee is normally less than $75 and paid by the seller. The Title Company may also charge a Mobile Notary Fee which is the fee that the notary charges to come to your residence, place of business or other location to sign the documents and return them to the lender. This fee is less than $200 and paid by the party to the transactions that utilizes the service. The title company will also charge a Reconveyance Tracking Fee, which is normally less than $100 to ensure that your existing lender actually shows that the loan is paid off after closing.
The Escrow Fee is the fee that the title company charges to prepare all of the forms, track and disburse funds and perform the actual work of the title company’s transaction. This fee is split between buyer and seller equally
Title Insurance: There are two different forms of title insurance applicable to most transactions. There is the Owner’s Title Policy, paid by the seller, which ensures the buyer that the seller has clear title to convey. If the buyer is obtaining a new loan, then the buyer also has an American Land Title Agency Policy that ensures the lender that the title is free of defects so they will lend on the property. There are also some miscellaneous endorsements that can arise but they are too specialized to be incorporated in this discussion. Many title companies offer a discount if you own more than one property in Arizona also known as an Investor Rate.
HOA Fees: Homeowner’s Associations vary widely on what they charge. By Arizona Law, the seller is required to pay the Disclosure Fee for the buyer to receive and approve copies of all the documents relevant to the HOA. By statute, this fee cannot exceed $400. Many HOA’s also charge a Transfer Fee to change the identity of the owner to the new property owner’s name. This fee is not regulated and who pays this fee is an item of negotiation which can be paid by either party to the transaction. Many HOA’s also charge a Capital Improvement Fee which can be called by many different names such as Working Capital Fee, Community Reserve Fee, Asset Improvement Fee, or Future Improvement Fee all of which can be as much as several thousand dollars. All of the HOA’s in our area keep these fees to a minimum but areas such as Verrado and Pebble Creek see these fees in excess of $2,000. Specifically in Verrado, the Community Enhancement Fee is 1/2 of 1% of the sales price of the property being sold. All of this groups of fees are items of negotiation and can be paid by either party.
Think that is bad enough? Many properties have multiple associations. They are listed as the Home Owner’s Associations and a Master Association and some or all of these fees can and do apply to both Associations
Prorations: There are basically three prorations that come into play. The first is the HOA Proration. Assuming you close on the 15th of the month and the HOA fee is $30 per month, each party will be charged $15 for their half of the month. All prorations are based on a 30 day month even though some months have more or less days.
The next proration is a bit more complicated and involves the Property Tax Proration. When you pay your taxes in March, April or May (many times from the impound account in your mortgage) you are actually paying for the second half of taxes for the previous year. Assuming you closed on March 15th, you would owe the taxes for the second half of the year before PLUS the prorated amount from January 1st to March 15th as the seller. The buyer would owe the taxes for the balance of the year. It is very common for a seller to tell us the taxes are paid and then they are surprised when they owe 8 months of taxes even though they have paid the most current tax bill. If you impound your taxes, this is usually offset in the form of a refund from you impound account that arrives 4-6 weeks after closing.
Interest Prorations function in much the same way! Interest on the seller’s loan(s) is charged through the date of closing and is always in arrears. This means when you pay the April 1st payment, you are paying interest for the month of March. For the buyer, they pay interest in advance for the rest of the month and then the next month is paid at the subsequent payment. If you close on March 5th, generally you are charged 25 days of interest up front and then pay the next 30 days of interest when your first payment is due on May 1st.
Lender Fees: Lender fees vary quite widely and are called by many different names. I will highlight some but not all of these fees. Basically, call them what you may, they all contribute to the amount of money that a lender makes as profit and contribute to the different between the Note Rate and the Annual Percentage Rate (APR) Some of these fees include the Appraisal Fee, which is generally paid by the buyer and can run between $450 and $650. It should be noted that except FHA loans, appraisals are not longer transferrable between lenders so make sure this is the lender you are going to use before you order an appraisal. The appraisal is an upfront fee and usually paid separately which cannot be recouped if the property fails to close.
The lender’s also charges a variety of fees such as Document Preparation Fees, Underwriting Fees, Origination Fees and Processing Fees which have always been characterized in the industry as Junk or Garbage Fees. They are simply extra income for the lender. This is where some of the misleading advertising you see on TV comes into play as they advertise a very low rate and then have exorbitant junk fees to offset the pricing. My lender doesn't charge any of these. On the other hand, Discount Points are a more straight forward way of pricing the mortgage on your potential new home. Discount Points are the fees charged by the lender to get a lower interest rate. For instance, if 3.5% is the market rate, you may be able to get to 3.0% by paying 2 discount points or 2% of the loan amount to obtain that rate. Since this drops the payment on a $300,000 loan by $83 a month at a costs of $6,000, you will not recover your money for 6 years. Since most people move every 5-7 years, this gamble rarely pays off in the long run.
Professional Service Fees or Commission: At least we as real estate agents let you know up front what our fee is and then only call it one fee! While rates are always negotiable, the better agents always negotiate less than the less experienced ones. Be wary of these advertised rates as low as 1 or 2%, they simply cannot market your home and get the highest possible price for that amount of money.
If you want professional assistance navigating this quagmire of fees and charges, give the Al Gage Team a call at 623.536.8200 or email us at firstname.lastname@example.org
Selling a home isn't what it once was! Solar leases, roof repairs, termites, appraisals as to value and condition, and complex lending regulations all play a more significant role than they did even 5 years ago. It is important that you hire a real estate agent that does enough transactions to be up to date on these tribulations.
Let’s start with solar leases! Let me just say I am an advocate of solar power and its associated green implications and savings! That being said, the way that it is marketed to the average homeowner is not always the best. I don’t want to speak for the solar companies but I believe that they do not adequately explain what exactly is involved in a solar lease transfer at the time of the installation of the solar system. Of course the other possibility is that it is explained and the homeowner simply does not understand the implications. The major problem with selling a home and having the buyer assume the lease (because the buy out of the system is almost always cost prohibitive) is that the buyer must qualify for the lease payment with both the solar company and the lender counts the payment as a debt against the potential buyer.
The first one is usually not much of an issue because if the buyer can qualify for a loan they will also qualify for the solar lease. The second one is a bit more of an issue. Most people buy a home very close to the maximum that they will qualify for as far as price. When the lender counts the solar lease as a debt against the buyer, it lowers, in many cases, the amount of home that a buyer can purchase. It does not seem fair to me that the lenders count this as a debt when, at the same time, the normal utility bills of a home without solar are already factored into the qualifying ratios that the lenders use and are not taken as a debt.
There is also a significant portion of the population that cannot really equate the savings of a solar system with the monthly lease payments. In other words, they simply do not see the value of the solar system in the first place and this actually hurts the sale of the home when an assumption of the lease is required. While we have yet to see a transaction fail because of the solar, we do see many people ready to buy a particular home and then pass on it when they investigate the solar. Bottom line, it just isn't for everyone!
This brings me to the crux of this article. In a recent transaction on a home with a solar system, it was discovered that the property needed a new roof. All of our homes in the neighborhood are nearing that age where the felt underlayment is reaching the end of its life. In general, the cost to replace the entire underlayment and re-use the existing tile will run between $10,000 to $16,0000 depending on the size of the home and the amount of underlying plywood damage that has occurred. I was totally shocked to find out that it was an additional $6-9,000 to remove and reinstall the solar panels. If you regularly read my newsletters, this is the most important advice I will ever give you! Make sure if your are installing a solar system, that you have the roof inspected and it has at least 20 years of remaining life left on the roof at the time of installation of the solar system. This is no guarantee that you will not run into the same problem, but at least it gives you a chance to avoid this costly replacement of a system you do not own.
Changing the subject, the other major problem we are seeing is the lender requirements for a clean termite report. You may think, in Arizona, we have subterranean termites and if you find them, you treat them and that is the end of that story. Spend $500-$700 to have them treated and you are done. Not so fast! While it is true that it is pretty rare that our type of termites do any real damage, I have seen a home where the entire baseboards were destroyed by termites. Most lender’s require a clean termite which means that all of the conditions conducive to termites are also remedied.
These additional requirements beyond the treatment of the termites include excessive moisture and/or water stains which means any former leaks showing on the ceiling or especially under the sinks (many times it is a spill that is called as a leak), has to be corrected. It also means that any leaks or excessive moisture in the eaves of the roof have to be corrected.
Another common one is earth to wood contact. This provides an avenue for the termites to enter the home. This is commonly vegetation touching the home which simply needs to be trimmed back. It can also be places where patio support posts actually touch the ground which is a more extensive repair.
The one that is the hardest to define is improper grading. Essentially, water must not pool against the side of the stem wall of the home. There must also be a gap on the stem wall between landscaping rock and/or earth and the bottom of the stucco. So if you have had a dog that likes to build a sleeping tub against the home or added too much landscaping rock this will have to be corrected. Commonly, the original grading of the home was either improper or has changed over the years for a variety of reasons. Often this is not simply a re-raking of the gravel but a whole new redesign of the slopes of the yard around the foundation. Usually this can be done inexpensively but occasionally it can be a major repair.
If you want an agent that can identify problems before they become problems and knows the proper way to fix them and survive a transaction while at the same time delivering top notch customer service,
Give the Al Gage Team a call at 623.536.8200 or email us at email@example.com
How does the old joke go? What do you call the person that graduated last in their class at medical school? . . . . . . . . . . . . . . DOCTOR! It’s a pretty funny joke but the reality is that it took a great deal of competitive and cognitive ability just to get into medical school, let alone graduate from it. I just love the AT&T commercial that emphasizes this concept with the doctor that the nurses describe as “ok” and then it goes on to show a total lack of confidence on the part of the patient, nurses and the doctor!
As I was preparing the end of the year statistics for all the homes sold in our neighborhoods, I was shocked that the vast majority of real estate agents had only sold one or maybe two homes out of the 10,000 in our neighborhoods. I equate this to being “ok” at being a real estate agent. They probably didn't get sued and nobody probably died, but for most of you the sale of your home represents the largest single financial asset you will ever own. It does beg a few questions:
1. How much money did they leave on the table? Negotiations and skill in this business is hard to come by. I personally have over 34 years in the business and over 1500 transactions under my belt. We recently had a transaction in negotiations where we had submitted a counteroffer to the buyer cleaning up a few minor details in the buyer’s original offer. Before that counteroffer was signed by the buyer, I received an offer that was almost $5,000 over list price and net to the seller. Inexperienced agents would likely have had to call their broker to find out what to do and that delay could have cost the seller $5,000 while waiting for their broker to answer. We immediately withdrew the first counteroffer (with the permission of the seller) and proceeded to accept the latest buyer’s offer.
2. How much money did they lose in the appraisal process?
Back to the same transaction, we now have an offer on the property that is over $5,000 over the listing price that was set based on the comparable sales of the property. Another reason to use your neighborhood specialist! When the appraiser reviewed the comparable sales for the property, I’m sure that the fact that two of the three best sales were also MY sales greatly contributed to onevery simple fact. The appraiser had to take in consideration that I had participated in and viewed both of those other properties. The home appraised for the new higher list price!
I am not saying that any of these agents didn't do a good job! But how do you know you’re not going to get just an average job1 At our team, we listen to our clients and try to guide them through the process based on years and years of practical experience. Bottom line the statistics do not lie! We have sold more homes in your neighborhood since 2014 than anybody in real estate! This past year, we sold 120% of our next closest competitor and 214% of the average of our top ten closest competitor. For the purposes of this argument, we are discounting the agents that sell to a single client investor or represent one of the I-Buyer’s as well as new home salespeople. That 214% figure is based on the averages of the top ten closest competitors because I can’t even imagine the number of sales that the average agent sells in the neighborhood because there is no way to account for the ones that have zero sales.
If you really want to throw your equity away, call an I-buyer. Yes, they make it simple! Yes, they make it convenient! More convenient than I can make it! And their agents are really good, but they do not represent you or have an obligation to look out for your best interest. Is the $20,000 to $40,000 you will lose by selling to an I-Buyer really worth it for the convenience?
We also are not yes-people. We try to explain to our clients what the realities of selling and buying really mean. We are straight forward on where to price you home! We lose many listings every year to other agents that promise the moon as far as pricing goes, only to watch them whittle the seller down on price to the point where it is at or below what we know we could have obtained for the property!
So back to our analogy, there really is only one way to ensure that you have chosen the best practitioner in your neighborhood. Choose the neighborhood expert. You don’t want the person doing your surgery or the person fixing the brakes on your car to be a beginner, family friend, neighbor or friend of a friend. You want them to have proven results that you can verify!
Next time you go to the dentists or the mechanic or to your investment banker, ask them if you can have a no-obligation guarantee. Our’s reads like this: “If you are not happy with our service you can cancel this listing contract without obligation until you have accepted an offer.” Obviously, I cannot release you from the listing once you have accepted an offer because you are now obligated to a third party.
So if you are looking for a pilot that can land the plane, a surgeon that can guarantee a full recovery, a mechanic that can ensure that your car will run, or a quarterback that can complete the pass despite enormous pressure– Give the Al Gage Team a call!
For Exemplary Service, Professional Representation on a New or Resale Home AND to get the most money, net for your existing home,
Call Al Gage @623.536.8200 or email us at firstname.lastname@example.org
Twas the night before Christmas and all through the neighborhood on almost every house,
Al Gage signs were popping up listed by him and his spouse.
The for sale signs were hung in the front yard with care,
In hopes that soon a buyer would be there.
A buyer arrives looking for a home with 4 beds,
while visions of a pool and a fireplace danced in their heads,
Could they get their financing, call Rita Marie,
She’ll run a credit check and then we will see
An offer was written, full price not the cap,
Next step the seller “Why, gee I must accept!”
Who should we choose for title, Al recommends Patty Miller,
No extra work or paperwork for us, the service was killer,
Escrow was opened, earnest money was sent,
Al Gage had accounted for every last cent,
When out on the lawn there arose such a clatter…
The home inspector had arrived and threw up his ladder,
He found a bad window, broken roof tiles and a backsplash, the eaves need painting and a few outlets have a cross,
We find we can fix it with not too much cash,
Al knows the right people, we avoided taking a huge contractor loss,
Next is appraisal, Al’s favorite thing—
Comparable sales are provided, hopefully the appraiser will sing,
When what to my wondering eyes should appear,
The buyer’s loan approval with conditions to clear.
The conditions are clear and on to closing with a splash,
The seller gets the most money since the time of the crash,
Hardworking and eager, I knew to choose Al’s Team,
an expert in the neighborhoods, more sales to the extreme.
Contracts, CLUE reports, disclosures! What a list!
They handled it all but we got the gist!
Our house was sold it seems almost before he came,
When leaving he whistled and called them by name,
To Rancho, Now Corte, Now Donatella and Wigwam Creek,
On to Las Palmeras, Crystal Gardens, Westwind and Sage Creek!
For those with a porch but all have a wall!
Now dash away! Dash away! We’ve sold them all,
We will tell all our neighbors, family and even a friend,
The best services available, Al’s team doesn’t pretend
He sprang (spring might be an exaggeration) to his car as his phone gave a ping,
Off to sell the next castle, put up a sign and make his phones ring,
I heard him exclaim as he drove out of sight:
“Merry Christmas to all and to all a good night.
From my team of Rita Marie from Pinnacle Capital Mortgage, Patty Miller from Driggs Title and personally from our family, Terri and I, we wish you the best holidays of your life and ongoing prosperity and health for the new year.
People, whether buying something at a yard sale, car dealership or purchasing a home cannot stand the perception of themselves as poor negotiators. In other words, almost all people THINK they are great negotiators. I don’t know if it is because they tried a strategy once and it worked, thereby re-enforcing the strategy, or because they read or heard about a strategy that someone else employed that worked. Most of the time, the story you heard about someone purchasing a home 20% under asking price was untrue to begin with and simply an embellishment of their negotiating prowess in any case.
Here is a list of Negotiating Do’s and Don’ts that are especially helpful in our current very tight market!
Don’t write lowball offers on a home you want to buy! I have heard over and over across my career that “All they can do is say No!” This simply isn’t true! When you write a significantly low offer it has a tendency to hurt your negotiating position. We recently had a person give a verbal offer on a property that was less than 70% of asking price. The seller will likely not sell to that person even if they give them their asking price!
Don’t negotiate verbally or via email! In addition to the above mistake, this person made the offer verbally. No seller is going to take an offer seriously that is low or delivered verbally or via email (not meaning emailing a purchase offer) because it is not binding. Even if the parties agree, neither is technically obligated. Furthermore, with all of the complexities of modern real estate, it is impossible to cover all of the issues such as inspection, closing costs and HOA issues in a verbal or email offer. I think most courts would agree that no meeting of the minds actually occurred even if they came to an agreement.
Do write a competitive offer from the beginning! I have long been a proponent of the school of thought that your initial offer is the place to buy a home at the best price. Rather than submitting an offer that you know or feel they will counter, make your first offer good enough that the seller can’t take the chance of either rejecting it or countering it. If you doubt whether the seller will take your initial offer, you are probably right! Improve it!
I am not saying to offer over what the home will appraise. Using a great agent can help you with that determination before you spend money on an appraisal or inspection. In this very tight market, your offer must be competitive especially with the possibility of multiple offers.
Do write a personal letter to the seller! In this age of impersonal emails and many government regulations dictating what we, as agents, can and cannot disclose about a buyer, a personal touch allowing the seller to get to know the buyer often goes a long way in the negotiating process, In multiple offer situations, it is even more important! I have witnessed situations in multiple offer situations where the letter alone won the day. The seller said, “we have 4 offers all about the same but I feel a connection to this one.” I don’t recommend sending pictures of your family with the letter because you never know what biases and stereotypes that may evoke from a seller.
Don’t get hung up on personal property or minor expenses!
Whether the seller is going to exclude the drapes or include the 15 year old washer and dryer should be irrelevant. In the grand scheme of things they just aren't that important. You may say well then I have to go buy those things! If they are willing to leave them, you may have to very shortly purchase new ones anyways! What is the significance of a $450 home warranty on a $300,000 transaction?
Do try to meet in the middle?
It is an age old negotiating tactic, but it works! Most of the time if the two parties are $10,000 apart and the counter comes back $5000 apart, both parties will agree. If it is slanted either way, the odds of coming to an agreement go down drastically.
Don’t let your emotions get in the way of effective negotiating!
Easier said than done! Buying or selling a home is an emotional transaction. The buyer feels like the seller is trying to take advantage of them at every turn and the seller feels like he is giving away the farm with every dollar they discount the property. Starving agents will often pressure a buyer or seller into executing a contract as soon as possible. I believe that sometimes sleeping on it over night pays off contrary to every sales manual ever written. With pressure, emotions are amplified which can lead to poor decision making!
Do negotiate with a knowledgeable, well respected agent! You usually cannot choose the agent and certainly not the buyer or seller on the other side of the transaction so it is very important that you have a pro on your side. Your agent’s reputation and skill in the eyes of their counter part may well lead to the success or failure of the negotiations. I recently had an agent send a cancellation intent. In two questions, I saved the transaction and we proceeded to close without any further concession by my seller!
If you want a pro on your side negotiating on your behalf, give the Al Gage Team a call at 623.694.9004 or email us at email@example.com
As I read through countless real estate articles aimed mainly at the process of choosing a real estate agent, a common theme emerges. Almost all of them advise you to ask a friend for a referral. Admittedly, we get a great deal of our business from referrals from past clients but let’s analyze whether this is truly the best way for you to evaluate a potential agent? First of all, the odds are that the agent your friend or family is referring to you has only completely one transaction with that agent. If that agent is an average agent, they have done less than 10 transactions in a year. Now they may be a great agent and they may have done a great job for your friend or family member, but the statistics just don’t back up this being a good way to choose an agent.
We just completed a transaction with a client of ours that regularly refers clients to us. This is his 7th transaction with us going back to 1994. This is the third time we have sold that particular home. Another of our clients has successfully completed 8 transactions with us going back to 1989. If this is the kind of referral you are getting from your friends and family by all means use that agent.
We are not saying to disregard referrals from friends and family just to include us in the agents that you interview. Here are some good reasons to use the Al Gage Team:
1. Our team has spent more than $305,000 marketing homes JUST IN YOUR NEIGHBORHOOD, IN THE LAST 7.5 YEARS. We spend more than $3750 per month in marketing of the homes that we have listed. This results in higher exposure and therefore, higher prices for your homes. The old saying is that it takes money to make money and that means it takes money to market your home!
2. Our team has been the Number One Team in TOTAL Sales in your neighborhood since 2013! That’s correct. No other agent has sold more homes in your neighborhoods during that time, not even 50% of the same number of sales. We accomplish this because our marketing plan works and we have satisfied clients at the end of the process.
3. We have sold over 1500 homes in Avondale, Goodyear and Litchfield Park! I know this sounds like a big number but don’t you think it is in your best interest to interview us and find out how we are able to accomplish this number.
4. We are committed to and reside in your neighborhood! Many other agents have attempted to become the “Neighborhood Specialist” in your area. We have LIVED and SOLD here almost exclusively since 1999. Having spent more than $300,000 to market to your neighborhood, we are not going anywhere , anytime soon!
5. We have longevity in the business and a stellar reputation! All of the other real estate agents know that we work in your area. I recently submitted an offer on a home listed with another agent in the area and as I called them to tell them that I was sending the offer, he replied “Of Course it’s You!”. I was caught off guard. He said “ I know that area is your turf and was surprised that I got the listing in there. “ I have over 35 years in the business, the last 25 almost exclusively in Avondale, Goodyear and Litchfield Park.
6. Our negotiating skills, marketing, reputation and experience result in better offers and a better net to YOU on the sale of your home! We have more experience negotiating with other agents than anybody on this side of town. We are also skilled at backing up our case to an appraiser and making sure that if it does sell for more money we can actually get it to appraise and close at that price. Our marketing maximizes your exposure on-line, through Facebook, via email and traditional tracks. Our reputation generates better offers from other agents. Bottom line, our experience almost always results in a better net to you as the seller.
7. We have an undeniable work ethic, answer the phone and leave no stone unturned to get your home sold! If this wasn't true, how could we lead in all of these statistical categories?
If you want the best possible service to get your home sold for the most money in the shortest time, give us a call at 623.536.8200 or email us at firstname.lastname@example.org
I just want to tell you a story about a client we represented last month. This particular client had interviewed all of the major i-Buyer companies about the sale of their home. You know the ones that advertise that it’s the new way to sell real estate, you move whenever you want and it saves you the hassle of selling your home the traditional way! Fortunately for this seller, he decided to get a second opinion from me on the sales price of his home. The best offer he was able to get from any of these companies was $230,000 which would have just barely netted him $100,000 after his loan payoff and other expenses. Keep in mind, this is the figure that he started with before they came in and did their inspection and asked for somewhere between $3,000 and as much as $10,000 in repairs. They also advertise that these repairs are being done at wholesale prices because they do so many transactions but it seems like a lot..
In consultation with the seller , I convinced him that I thought I could get him at least $15,000 more net in his pocket. He agreed and we went to work! Before I tell you what happened, lets review the math on the i-Buyer offer. It would have netted him $100,000 minus approximately $3,000 as a minimum for repairs or $97,000 net to the seller.
We put the home on the market, and it sold for almost full price, at $247,500 within a few weeks. The seller had some repairs to perform which amounted to about $1000. After it was all said and done, the seller still netted at least $20,000 more than had he taken the i-Buyer’s offer.
Let’s analyze the rationale to NOT use an i-Buyer under the title of
6 Reasons Not to Use an i-Buyer:
1. It Will NOT Net You as Much Money The example above clearly illustrates that unless the i-Buyer company makes a mistake on pricing your home, you will not make as much money on the sale of your home versus a traditional sale methodology.
2. Pay the Cost of Moving out of Your Extra Profits. In all of their advertisements, they advertise that they will move you for free. Sounds like a great deal but for $20,000? I checked with many local moving companies and the average cost for a local move is less than $2,000, that is only 1/10th of the savings. Even if you moved cross-country, it probably would only be $5,000-$7,000.
3. The i-Buyer or their Representative do not Represent You That’s right, they represent the investor who is buying your house and THEIR best interest. At the AL Gage Team we will always represent you, our client!
4. You may be Able to Negotiate not Moving Twice. It is not always possible, especially if you are doing a new build, but we can usually negotiate a longer or shorter closing or a lease back for you to stay in the home. Even if this is not possible, again, what is the cost of putting your belongings in storage and finding a temporary place to stay. It certainly is nowhere near $20,000.
5. They are not Providing Their Service Just to be Good Neighbors, They Must Make a Profit. The only way a company can make a profit at doing this service is to buy your home below market value. The fees are between the same, and almost twice as much as a Realtor charges and that doesn't take into account the discounted price that they offer.
6. They Don’t Make You do Open Houses Neither do we. They don’t make you do open houses because open houses generally don’t work to sell the house you are holding open.
Don’t sell your home to an i-Buyer and throw your equity in the trash! Give the Al Gage Team a call at 623.536.8200 or email us at email@example.com
Have you ever sent that text that got autocorrected to say something totally different than what you intended? Or sent an email without an attachment? Or even better, dialed the wrong number by name from your contacts and started talking before you realized it was the wrong Anne that you had dialed?
In today’s modern methods of communication, it is very easy to miscommunicate because most of the communication is not oral. Now I won’t go into a long diatribe about how communication has developed throughout history from cave art to Facebook Private messaging but let’s just agree that we all communicate better orally than we do by written communication for a few reasons; The first is that in written communication, you can’t hear the tone and inflection of what is being said. Secondly, we don’t always write what we mean and even if we do write what we mean, it can be auto-corrected in a text to mean something entirely different.
Let me give you an example, we recently had a client text us and ask us if “we could obtain feedback from a couple of agents that had viewed their property?” We of course always send formal requests to agents on every showing of our properties for feedback which had already been sent to these agents without reply. Responding very quickly, we responded that “we resent the request for feedback.” I’m sure reading this article very quickly, you got the same interpretation we did. The client responded back “that was kind of rude.” We re-read the text and could not figure out why they thought it was rude.
To make a long story short, the client was correctly reading the text as we resent (as in to feel or show indignation as a result of injury or insult) for being asked to request the feedback. Not what we intended at all. We were trying to say that we had re-sent (meaning they were sent again) the requests. Both the clients and us were both very upset for a few minutes until we talked on the phone. In oral communication the difference in pronunciation between re-sent and resent quickly cleared up the confusion and we both had a great laugh about it.
We as realtors also have to be very careful not to speak in acronyms or Realtor-speak too much. Amongst ourselves we throw around terms like Binser, Spuds and Closing pretty easily. We are very careful to take the time and explain to our client that the Binser, is the BINSR or the Buyer Inspection Notice and Seller Response is the list of repairs that is generally requested and agree upon by both parties at the conclusion of the inspection. The Spuds or actually the SPDS is the Seller’s Property Disclosure Statement. This document is a form filled out by the seller, disclose all of the defects AND work done on a property since they have owned the home. Most dispute occurring in today’s markets are either a result of a failure to disclose or improper repairs after an inspection. Both of these documents are very important in limiting the liability and exposure of both the buyer and the seller and must be prepared with care, attention to detail and expertise.
This again is another opportunity for a written miscommunication. Let me give you an example. We recently had a transaction where on the BINSR (here we go again), the buyer’s agent had asked us to “check the underlayment” under the roof tiles on the roof. We did! Our roofing contractor said a fairly good size portion of it was bad and needed to be replaced. Under the letter of the agreement, all my seller’s were required to do was “check it.” I sat down with my clients and said we are only obligated to check this but the right thing to do is to repair it and if we only “check” it and they have a roof leak down the road, we likely will find ourselves in litigation. The clients agreed with the spirit of the request albeit not the actual language and repaired the roof for a little over $1,000. This is fine insurance against a future and expensive legal battle.
Of course we have all had the odd mis-dial. Last month, I scrolled through my phone and dialed Anne. I immediately dove into the transaction at hand and after a couple minutes, Anne stopped me and said: “ Al this is Anne P., you sold our home three years ago and we moved to Iowa. We still love that you stay in contact with us but, this is not our home!” Embarrassed of course, I apologized and thanked her and then called the Anne Pr, that actually had their home listed with us. Interestingly enough, they lived in the same neighborhood with the same model of home! I had simply scrolled to Anne P in my contacts, tried to dial Anne Pr in my contacts and hit the wrong button as I was dialing. As a person with a first name that is likely the first A in people’s contact list, I am well accustomed to being pocket dialed, only saved by those people with a friend named Aaron.
I guess the message that I am trying to convey with this article is that we take great pride and put forth great effort to continuously communicate and service our clients. We, of course, are human and not perfect, but our intent is always good and above board. If you have funny examples of miscommunications via text or email, send them to me so we can use them for a future article.
If you want the same effort and work ethic to communicate with you throughout the sale of your home, give us a call at 623.536.8200 (I prefer to talk on the phone) but we can also communicate via email at firstname.lastname@example.org
All the marketing classes say I should include a recipe in my marketing material so here you go!
Getting Ready: The first thing I would recommend is using non-stick utensils and pans. In the modern era of cooking it is very important that you remove or repair any of the items that might make your transaction stick to the pan. In other words, it is important to fix all of the major things wrong with your home before you put it on the market. Please note that I said all of the major things. It is fine line between the things that will prevent a home from selling and extraneous effort. We often experience seller’s going to either extreme. They either try to fix every little thing and it delays the home from the market and wastes money or they don’t fix enough and either the inspection or the condition prevent it from selling.
All of these issues can be prevented by a preview from us of the condition of the property before you start making ANY repairs.
Gather all of the ingredients: Nothing will deter a chef faster than not having an ingredient. I understand that sometimes you can substitute one ingredient for another but it often isn't the same. In the real estate business this means two things. The first is the selection of your real estate agent. Here is a brief recipe for that part of the equation:
35 years of experience.
#1 in your neighborhood 4 years in a row.
1400 homes sold in Avondale and Litchfield Park.
Dash of Humor
Huge Dollop of Patience
1 full cup of Professionalism
1 full cup of Negotiating Skill
2 full cups of Area Specialization
1 full cup of Personal Integrity
1 full cup of Honesty
Blend all of the above ingredients together and let them rise to the occasion. The result should be choosing Al Gage as your realtor.
The second step is to fold in an additional team of specialists to assist with the transactions. This includes Patty Miller from Driggs Title, Rita Marie from Finance of America and Eric Villaverde from Doubletree Home Inspections and you should have the most stellar team of professionals ready to go into the oven.
Select the Starting Temperature: This maybe the most important part of the transaction. At what temperature do you start at? If you start it to hot (too low of a price), you may actually burn some of your equity by not getting every last dollar out of the transaction. It is easy to see when its too hot because you have massive traffic and multiple offers in just a few days. This error usually self regulates because it gets bid up over the list price in very short order.
If you start out at too low of a temperature (priced to high) you run a very real risk that the bread will become stale before you ever put it in the oven. It is very important that the initial reaction to the price is not too high or low as either one can adversely effect the transaction.
Baking: Once you have pre-heated the oven to 350 degrees by placing the home in this newsletter, let it bake for about 3 weeks at the current temperature. You can test it with toothpicks and once you receive an acceptable offer, you can remove it from the oven for about 4-6 weeks and allow it to cool (I mean close). During this cooling period, all of the specialist will become involved to prepare the icing, ice the cake and either decorate it or simply add some sprinkles. All of these processes sound very simple but, in fact, they require years of expertise and constant attention. I have thoroughly vetted all of the people on that list and can generally also recommend contractors as needed.
Serving the Cake: Once the cake has fully cooled and all of the slices of the cake have been divided up, it is time for you to serve the remainder. It still remains your responsibility for the utility transfers, signing documents and directing where you want all of your slices of the cake to go. It is also your responsibility that we don’t have any candle fires as a result of the cake so make sure you don’t cancel your insurance too soon.
If you need help baking your cake or finding out what you need to do to get your home ready to sell
Give the Al Gage Team a call at 623.536.8200 or email us at email@example.com
We have all heard about the latest government regulation designed to protect consumers that either doesn’t work or actually has the opposite effect! What is especially clear is there is little or no protection involved in any of these protections for the seller nor has the implications to the seller been considered at all. Let me try to outline the most egregious.
The Three-Day Closing Disclosure Waiting Period: The CFPB (Consumer Finance Protection Bureau which sounds like something from George Orwell) has instituted a three-day waiting period from the time the buyer receives and acknowledges the Closing Disclosure Statement before they can sign documents and close the transaction. This requirement is non-waivable except in extreme financial emergency. The time period is supposed to be utilized so the buyer can compare the initial loan disclosure with the final figures. Sounds like a good plan! First of all, I can do this in about 2 minutes. Second of all, the buyer probably does not know what to look for without the assistance of their agent or lender. What it actually does is either make the buyer rent a truck and pay a hotel for an extra day or three days over a weekend.
The Home Valuation Code of Conduct: This little gem was put in place as a result of the false blame (the real cause was excessive speculation on the part of buyers in real estate) placed on real estate agents and appraisers as a result of the 2008 market crash in real estate.
This program establishes Appraisal Management Companies to supervise and randomly assign appraisers. This program also prevents the agents or the lender from directly contacting the appraiser in an attempt to influence the outcome which was part of the false blame in 2008. Sounds Good?
Well, there are several major flaws in this process. In my almost 35 years in the industry, I will start with the fact that appraisers were never very easy to influence in the first place. They are professionals but just like all of us, they occasionally make mistakes or could benefit from extra knowledge about the upgrades or improvements in the property. The VA actually has a program called Tidewater, where the appraiser has to notify and ask for information if the appraiser cannot achieve the desired sales price. We are currently permitted to supply them comparable sales if they ask for it and are allowed to provide a list of upgrades. In the good old days, when we could build a relationship with an appraiser, we could call them up and ask if a house would likely appraise, BEFORE ANYONE SPENT $650.
Speaking of the $650, this is more than double what the cost of an appraisal was before the institution of this program and is paid to the Appraisal Management Company not the actual appraiser. The appraiser essentially receives about half of that and the Appraisal Management Company receives the rest. The dirty little secret here is that many of these Appraisal Management Companies, which are supposed to be arms length from the lender, are actually owned by the lender’s they provide service to. Not exactly a model designed to protect the consumer!
The High Priced Mortgage Test: This is probably the worst offender of all. This one, among other things, prescribes that a person cannot obtain a mortgage where the costs to obtain the mortgage (including title fees) cannot exceed 5% of the mortgage amount paid by the buyer. Sounds perfect at first sight but it actually penalizes buyers who are more qualified or have more resources. All these years, you though a buyer that paid their own closing costs or put more money down was MORE likely to obtain the mortgage! WRONG!
We recently sold a home to a young couple who had saved/inherited enough money to put about 15% down AND pay their own closing costs. We absolutely stole them a home. The home was listed for $189,900 and we bid $202, 500 for the home. We were proven correct when the home actually appraised for $215,000 and the appraiser probably could have gone higher. The buyer is well qualified and ready to go when we get clarification that on initial review, they have failed the High Priced Mortgage Test and cannot obtain the loan BECAUSE THEY PUT SO MUCH DOWN AND WERE PAYING THEIR OWN CLOSING COSTS. Title fees and other fixed costs are based on the sales price not the mortgage amount. We were able to manipulate the file a bit and it closed successfully but this is not the way that it should be!
Let me give you a more illustrative example. Suppose a buyer is buying a home for $250,000 and putting $200,000 down. That leaves them a mortgage amount of $50,000 so their loan costs and title fees cannot exceed $2500. An appraisal is $600 and the title fees are $1203 leaving less than $700 for lenders fees. This will make them have to take a higher rate so they can receive a credit from the lender and does not give them the option to pay points to obtain a lower interest rate. Does any of this sound like the way informed consumers should be treated?
If you want true Consumer Protection based on the Golden Rule and old fashioned honesty, give the AL Gage Team a call at 623-536-8200 or email at firstname.lastname@example.org
I recently had an opportunity to interview for a listing in our area. There were many of the most successful agents in our area, all interviewing for the same position. The seller selected us and as part of that conversation, they explained to one of our competitors that they were listing with us because they did not like the concept of a big team. The agent countered that proposal with a statement to the effect that when you visit the doctor’s office, the first person that you talk to is NOT the doctor! But how cool would it be if you could?
Not to be too hard on the medical profession, but lets just say that they are not known for their customer service skills as to office management. That is not to say that many doctors don’t have a good bedside manner, but I think we all agree that the waits and paperwork are simply not conducive to customer service.
If you contact my office, you are either going to speak to the Doctor (me) or the Doctor’s Boss (my wife if you need a second opinion). We have had the huge team before and had to manage and correct the mistakes and errors of underlings and just want to be responsible for what comes out of our mouths from this point forward.
Having just done the yearly statistics for the other agents in the areas that I work just before that appointment, I was able, during the interview, to quote those statistics for my closest competitors. “Agent X, I sold 250% of their sales! Agent Y, I sold 275% of their sales.” Of course this was very powerful combined with the fact that I have been #1 in overall sales within our neighborhoods for 4 years in a row.
Customer service is our goal combined with the actual success of selling your home. In essence, we want to diagnose the problem, treat the problem AND do it all while having a single point of contact throughout your transaction. No passing your file off to someone with minimal experience that has to continuously get back to you with the more experienced answer.
But don’t take my word for it. Listen to what our clients are saying in 2019. One of our clients said:
“As we all know, selling a home can be extremely stressful. Al Gage was wonderful! He was very professional and knowledgeable in all aspects of the sale. What impressed me the most was his direct approach, none of the usual sales jargon was imposed. If your looking for a good, honest and down to earth realtor, Al Gage is your man. Also a shout out to Terri who is an absolute delight to work with.”
This review sums up everything we are trying to put forward as our philosophy in business. They characterized us as professional, knowledgeable, direct, good, honest and down to earth! You may ask how we do this? It is easy! We work efficiently and and for many long hours to service our clients.
In another review, one of our clients writes: “My house went on the MLS the next day, New Year’s Eve. I averaged one showing every day and received an offer in 6 days, higher than the list price, and closed in 3 weeks. There were 2 unexpected large repairs required before closing but Al’s accessibility by phone, text, and email, at all times, enabled the parties to resolve the matters efficiently and to everyone’s satisfaction. I would highly recommend using Al Gage.”
Again the review strikes at some of the core values of our business. Answering the phone and being prepared to offer expert advice and referrals on a moment’s notice comes with over 34 years experience. We pride ourselves in answering the phone and working efficiently. My wife and I were both blessed with great work ethic inspired by parents that had great work ethic. It does not bother us to work 12-15 hour days if need be. We would love the opportunity to work that hard for you.
If you want to have the doctor answer the phone, diagnose the problem, treat the problem and give you a perfect prognosis on the first visit, schedule an appointment with Al to sell or buy your home.
I got asked a great question this week by two different clients, so I thought it worthy of an explanation. The question was two different versions of the same question. Essentially, since I publish the price per square foot of the homes in the various neighborhoods, why couldn't they just multiply that price by the square foot of their existing home and come up with a price. The second version was why do larger homes and/or two story homes sell for a lower price per square foot than small and single level homes. Those are both great questions but not the same questions although the answer maybe close to the same for both.
The average price per square foot is exactly that, an average. In all of our subdivisions there are parts of the subdivisions that sell for more than other parts. In Corte Sierra, Sage Creek and Las Palmeras, Sage Creek will typically sell for more than the other two. Crystal Gardens will sell for more than Crystal Point or Upland Park and in Rancho Santa Fe, Alta Mira will sell for more than Vistas, Tierra or Casitas.
There are valid reasons in all of these. The lot size might be bigger across the board or the average house might be larger or smaller. Let’s take Rancho Santa Fe as an example. The average lot size in Casitas is smaller than Vistas but larger than the other newer subdivisions on the West Side. Even when they were all brand new, there was a price per square foot difference between the areas.
Over the years of working in these areas, I have developed definitive numbers to adjust between one subdivision and another and also within different parts of the subdivision. It took me forever to determine how much to adjust between a home on the lake in Crystal Gardens versus one that was not on the lake. Every time I try to present these to a client, they usually say something like “but I wouldn’t want to live there or on the lake.” This is true and also the reason why you didn't purchase a home in the area or part of a subdivision or on the lake———Because it wasn't worth the difference in the price for that amenity. Let us keep in mind that for the buyer who is looking for that amenity, it is worth the difference. This is why you need an area expert to price your home! When I go to price a home outside the area that I work, I have to work 10 times harder to get it right and I am much more susceptible to error because I am just not as familiar with the adjustments to make.
When you choose an agent that is not an area expert, you risk the same kind of problems.
For the second part of the problem of why smaller homes sell for a higher price per square foot than larger homes, it is basically a combination of economics and when you really analyze it, it becomes clear. Let’s look at the lowest price home for sale in Rancho Santa Fe which is a 1290 S.F model. That’s $170.5 per SF. If you multiply that number by the largest home for sale in the same subdivision which is a Regatta (2963 S.F.) that would mean that the price of the larger one would be $505, 191 instead of the $379,000 it is listed for. To my knowledge there has never been a sale for more than $500,000 even in the boom. If you apply the simple multiplication mode, you should all run over there and offer them about $100,000 more than they are asking. Bottom line, it simply doesn't work that way.
The same thing applies when it comes to a two story versus a single level. More people prefer a single level and therefore, the single level will sell for more per square foot than a two story.
This still doesn't explain some oddities such as what happened in Rancho Santa Fe last month. Two identical homes with the same general features including a pool, sold for $117 and $136.5 per square foot. Even allowing for the difference in condition, either the higher one got lucky or the lower one sold too low. Don’t be the guy that sold their house too low because you sold to an I-Buyer, used an inexperienced agent or made a mistake in negotiations. Call Al Gage at 623-536-8200 or email us at email@example.com
From 1997 to 2007 we hosted a free movie night for all of the homeowners in Rancho Santa Fe, Corte Sierra, Sage Creek, Crystal Gardens, Las Palmeras and Wigwam Creek as well as our past clients. We would love to offer this little payback to our community again but with the price of mail and printing, the only way we can do that is with your help to promote the E-newsletter to the same level of readership as the mailings touched in the past. In addition, we would be saving a few trees.
So here is the deal, if we can get our readership up to around 3500 per month from our current level of just over 1000, the savings in mailing and preparation cost will allow us to once again rent the entire movie theatre for our neighbors and clients. To accomplish this we will need each of you to forward the email or website to friends and have them opt in for market updates and eventually the free movie passes. We will keep a running count of the opt ins and when we reach 3,000 emails currently living in the Phoenix, Avondale, Goodyear, Litchfield Park and Buckeye areas, we will fire movie night back up
Do you remember when you were kids and you had to ask your parents for a decision. I remember that when I would ask my mom if a friend could spend the night, she would invariably tell me to go ask my dad! I would dutifully run to my dad (they worked together running their business) and ask! He would always respond with “What did your mother say?” Of course, I would respond with the obvious answer that she sent me to ask you! He would always say “Well that’s up to her!” And the cycle would repeat! Now I get that they may have had an ulterior motive to try to burn off some of my limitless energy, but I truly believe they were just trying to be consistent and on the same page. Of course, there were rules about the circumstances under which you asked for this permission and if you ever violated them, the answer was automatically “NO!” If you asked with the person you wanted to have stay over present or if it was on a school night, the answer was automatically no! If you asked too often or while they were busy talking to customers that was also the kiss of death! If you followed all the rules and never showed your impatience with the lack of a decision, they were always very fair about granting such permissions.
Now as I watched the Superbowl, I watched two very good quarterbacks make decisions about passing the ball! The decisions they made all occurred in less than five seconds. That’s not much time to think, considering any of those decisions could define their careers.
As drivers, we make life or death decisions on a regular basis in less than a half second. The time it takes to go from the accelerator to the brake or to change lanes. I do have faith in the ability of our society to make decisions.
A good friend of mine was telling me about some of the Realtor commercials running in Canada right now! They feature people who didn't use a Realtor or an inferior Realtor, and the consequences they have suffered by their poor decision. One family ended up next to a newly built oil field and another ended up next to a biker rally every weekend. All of these are items which a realtor is supposed to know and disclose to a potential buyer (and so is the seller).
Your first decision in the house buying or selling process is to choose a Realtor and obviously, we want you to choose us, but we have preached enough on that topic. How many other decisions and decision makers are involved from that point forward? Here is a list of the people that must say yes in the home buying process in order for it to successfully close:
Seller and buyer each choose an agent.
Buyer chooses lender and pre-qualifies
Lender issues a preliminary qualification for the buyer.
Buyer chooses to view home.
Buyer decides they like a home enough to write an offer.
Seller decides to accept an offer or counter.
Buyer accepts counter offer.
Buyer chooses to perform an inspection.
Title company issues an initial title report and property appears clear to proceed.
Buyer accepts, rejects or offers the seller an opportunity to make repairs on property.
Seller accepts, rejects or agrees to repairs.
Appraisal comes in at value or price is renegotiated to appraised value.(If lower than contract price)
Buyer choose a Home Warranty Company.
Repairs are undertaken to be approved by the buyer.
Underwriter reviews loan documentation and either approves or asks for additional documentation.
Underwriter approves loan with final approval after appraisal is received.
Loan is sent to secondary buyer or quality control for last minute review.
Title company issues final title report and both parties sign.
Documents go back to lender for release of funds.
Funder releases funds after balancing with Title Company.
Loan and property closes by recording at county recorder’s office.
Buyer and seller exchange possession of property and keys!
That’s a lot of people that have to say “Yes!” in order for a transaction to close. Don’t you think you want someone who has gone through this process over 3000 times to be on your side?
For experience and integrity, give the AL Gage team a call at 623.536.8200 or email us at firstname.lastname@example.org
In real estate, it’s the little things that make the difference! We are all a product of our experiences and we haven’t all experienced the same things. There are little tricks of the trade that separate the great real estate agents from the mediocre or down right bad agents.
Let me give you a non-real estate example. Have your ever fought with a roll of aluminum foil? Pulling out too much or too little, the roll flopping out of the box, down the kitchen counter and on to the floor. How many of you knew that the end of the box has little tabs that you can punch into the end of the roll which will hold it in the box and prevent this from happening! I know I had to run and look when I first heard about this and I will pause for two minutes while those of you who have never heard of this go and look! Now that we have verified that they are there, let me give you some other examples both within and outside of real estate!
One of the tricks that we have mastered is the number of pictures required to get optimum placement on many of the real estate websites. Too few or too many or redundant picture and you move down in your placement. I would love to share the number with you but then I would lose the advantage. I will just tell you that I obtained the information, on accident, from a tech from one of the biggest real estate websites.
How many of you have ever had your garage door opener malfunction because the eyes on the anti reverse are misaligned. Pro tip! You can override that by simply holding down the button while the door is closing. Not a long term solution but it will let you close the garage door for the night and you can fix it tomorrow!
Did you know that you can take the chill out of the house and use less energy in the winter time by reversing your ceiling fans? There is a little switch on most fans that will make them run in reverse, which is clockwise, which pushes all the warm air back down to where you live and off the vaulted ceilings.
In sales, it’s the little things. Like answering your phone and returning phone calls. Whether its another agent or a client, we try to respond to all of our calls within an hour and most of the time we actually answer the phone when you call. This may sound odd to you but you would be surprised by how many agents are “Just to Busy” to answer their phones. We sold 217% of the average of our top ten competitors in 2018 but we still find the time to answer the phone.
Over the years, one of the common problems we encounter on a home inspection is the dishwasher will not start after the home has sat vacant or the dishwasher hasn't been used. There is usually nothing wrong with the dishwasher. The motor is just stuck because of our hard water. If you take the lower cover off and spin that motor it will work 9 times out of 10.
One of the best tricks that we use isn't really even a trick. When an agent calls and says they might be writing an offer on one of our properties, we don’t give away the farm. We thank them and generally welcome their offer. We don’t gush with excitement about the fact they are writing an offer. This conveys to them non-verbally that they may have to write a little better offer to get it accepted. Selling homes is a lot like playing poker. Many, many agents give away information or tells to their fellow agents without even realizing they are doing it.
Every industry has these same kinds of little tricks. I remember a plumber laughing so hard, while he was apologizing to me for charging me, that it kind of hurt. I had installed my own brand new garbage disposal and was proud of my work but the dishwasher just would not drain. Who knew there was a seal in there for the disposal to be used without a dishwasher, that had to be knocked out before the drain line was attached.
One of our best tricks is not leaving our homes in active status trying to get back up offers. Back up offers sound good in principle, but they rarely materialize. Your days on the market continue to add up making the home prematurely stale if you should have to put it back on the market.
If you want an agent that barely knows the ropes or is possibly not a good poker player, then call someone you googled on line. I have been working and been the most successful agent in your area for almost 20 years or since these homes were built. You need a savvy, honest and straightforward agent!
Call Al Gage at 623.536.8200 or email us at email@example.com